“Two roads diverged in a wood, and I –
I took the one less traveled by,
And that has made all the difference”
Echoing with the words of Robert Frost, it was an offbeat choice for me to take up a career in advertising. Considering how everyone loves to hate the advertising industry, it was a tough sell to convince my parents why their eldest offspring wanted to be an adman.
Fresh out of college, there were not too many career paths to choose from – the obvious being banking, which was always more stable and paid better followed by multinationals, which offered rapid growth and paid almost at par. While all my classmates lined up for the recruitment seminars of the above; the renegade in me chose to think otherwise. The answer to my hunt for a rule-breaking, different thinking, quirky career path seemed to lie with an “ad agency”.
Thus following on to my dreams, I quickly landed myself with an internship at Euro RSCG. As days turned longer than ever before, and the nights went by in a whisker… life in advertising was not as easy as I thought it would be. But in spite of all the stressful timeline and managing mind-boggling creative egos, it was sheer fun making “ideas come to life”. By my first year in advertising, I had developed a keen sense of creativity and a knack for ideating and planning. Making it through forming, norming and storming; it was time for performing.
However as I dived deeper into the (m)adworld, names like Ogilvy, Bernbach & Burnett echoed ever so frequently in my ears. Reading about them and their timeless creations, I soon stumbled upon “Ogilvy on Advertising”, the bible for all (m)admen. Getting done with the book, there seemed to be only one coveted career destination, a chance to work for David Ogilvy’s very own, Ogilvy & Mather Advertising.
Luckily, Ogilvy was just spreading its wings in Bangladesh back then; and soon I managed to join in. Apart from the rich heritage and worldwide recognition, Ogilvy provided me with a scope to manage brands that I could only read about in business journals or cases. The “red revolution” had just come into being…
Over the past two and a half years that I have been with Ogilvy, it’s been nothing short of a roller-coaster ride. From meeting living legends like Piyush Pandey in person to rolling out global brand launches out of Bangladesh; the highs would definitely outweigh the lows. Having a great team with a greater harmony in working, Team Ogilvy has been my “second home” from the very beginning. And while change remains the only constant in advertising, the “work hard, play hard” attitude keeps me going.
There are too few people who take pride in what they do for a living; I am blessed to be one of them. Working for the company of my dreams, I only look forward to keep on repeating what I do best “enjoy and cherish every work that I do”. After all, when you enjoy what you do, it’s not work; it’s advertising…
This was written for my Ogilvy Ad Champs 2010 delegate selection.