Follow the Line

It was only last week when someone reminded me how advertising was a career for mainstream rejects.
It also happened to be the week I celebrated six years in this mad world of advertising.

Graduating from one of the top B-Schools in the country with a decent enough GPA, I was supposed to be a potent force in the job market. It’s true that the share of effort in extracurriculars far outweighed that of academics (thanks to AIESEC) or time spent in meaningless banter were much greater than serious study groups. But somehow I had always known, the gift of gab won’t disappoint in a one-to-one encounter (i.e. interview).

More so the family I belong to, just made the choices quite obvious. Both my grandfather were distinguished Civil Servants. My dad was in the Army. Most of my uncles, aunts, cousins or even family friends were in some way of the other part of the fixed-income clan. And prestige jobs (civil service, social service, banking, medicine etc.) took up the majority of them.

Needless to say, the last thing my risk-averse DELL* motivated parents wanted was to see me experiment.

Yes, you read that right.

Experimenting with my dear own career is the only practical  answer I have to justify an unjustifiable decision.

I mean who takes up a career in an industry synonymous with paying less than average, working more than usual.

Today that’s just a line I tell every newcomer stepping into this alluring world of advertising.

I was reading this wonderful piece of research done by some of my brilliant juniors on NSUers Salary Indicators and not-so-shockingly realized, it’s a rarity to be in an industry that is still considered a taboo in the 21st century.

And no matter how successful you are or how valuable a resource you become; to the common eye you are just another passers-by.

*DELL = Doctor, Engineer, Lawyer or a Loser


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