Never Say Die

As the title might suggest, I didn’t have কই মাছ for lunch or used an Energizer in my torch.

Both কই মাছ and the Keep Going motto of Energizer are things of the past. Times when everything would just last. Last for years. Be it a Volkswagen Beetle or an Omega De Ville, the classics simply worked. No wonder they keep coming back every now then.

Today is not the day for reminiscing our golden past, so let me get back on track.

Ever since I picked up my first Android, I started going grey.
Yes, smartphones are a wonderful evolution of connectivity solutions.
And yes, I won’t last a day without it.
But the burden of battery life is at times too much.

Carrying a charger every time you go out, keeping a power pack close by or simply buying battery cases are just a few of the preventive measures we take to last through the day. Yet it’s almost instinctive for us to check the battery life after every use.

Add the stress of a smart phone running out of juice to our everyday life in Dhaka, and you are left with a nightmare of the worst kind. If not for hours of power cuts, the hours spent in traffic will get to you. And as Murphy says, it gets you on the worst of days.

Tired of expecting a fix that would improve my iPhone’s battery life and frustrated after trying out all the tweaks (80-20 charging rule, No GPS, reduced Screen Brightness etc.), I was giving up till the idea of a backup phone came along.

Don’t know about others, but I guess it’s a necessity to maintain two numbers in Bangladesh. Be it the official vs. personal number issue or the pursuit of ultimate value, we are all stuck with multiple numbers. And since the rise of Dual SIM smartphones is still at a nascent stage (at least with regards of top-of-the-line makes), more and more smart phone users are stuck carrying two phones 24/7.

The idea was simple. Just the way behind every successful man there is a woman, behind every smart phone is a backup কই মাছের প্রাণ phone. ইলিশ is a delicacy, but I needed something cheesy (cheap & desi).

Thanks to my eccentric curiosity, I didn’t have to look far.

Walton has been a superbrand in Bangladesh lately. Following the footsteps of value brands like Konka and Singer, Walton has established itself as the undisputed leader of white goods in the market. I regularly followed their Facebook page. And just as I got tired of seeing my phone die on me every other day, I came across this…819244_497807170283429_1031345858_oThe 50 day standby was really difficult to digest. I work in advertising and yet I never fail to constantly remind myself don’t go for flashy advertising. But the idea of a phone that lasts for 50 days, was simply too much to overlook. Icing on the cake was its retail price of Taka 2250 / $29. It was a deal that took me back to those days of indestructible Nokia, when handsets and handguns were of same quality and lasted the same.

I was always aware of the market these phones catered to. In fact I remembered this ad of Marathon Series by Micromax which had caught my attention a few years back. Didn’t pay much attention since both my earlier phones (SonyEricsson W810 & Motorola EX115) lasted days. But I guess with the onslaught of battery-hungry smartphones, the market for long-life basic phones was hitting a high as well.

The idea turned into a plan. I was decided on buying a phone that would last, last so long that even the OCD-ed me would forget to charge it. As luck would have it, I was going to visit Basundhara City (unless you missed it by chance, the biggest mobile market in town) in a few days and the chance of making my plan a reality was knocking at the door.

Walking in with my colleagues, I looked like a man on a mission. I’ve been there many times before with the sole purpose of buying a new handset, but never was I on the lookout for something so different from what I had. The Walton store was a hard find and the news there was heart breaking. The wonder phone was still in its womb.

It wasn’t practical to go back after a week and I had to have my কই that very day. I looked around. From Maximus to Kingstar, Symphony to Samsung every brand was now in contention.

But it was a bright yellow retro that caught my eye. It was as simple as it could be. Stood out like a stork. And would cost me half of the Walton (cheaper than a Walton, beat that!!!).

I saw the price (Taka 1299 / $17) and rest is history.

Getting home, I preached of its seemingly never-ending battery life. The retro looks got enough attention as well. But the real test was when I put its marathon battery to test.882853_572741909410469_948310917_oBelieve it nor not, its been a fortnight and the battery still has two-thirds left. Flashy advertising does work after all…

2013-03-22 01.01.44
My two-week old Micromax X103

Last but not least, I got my brother hooked on to the idea of this and he is putting his Symphony B45 to test. Even as Nokia tries to take back the basic long battery-life market with its $20 Nokia 105 phone, these immortals are not gonna die out soon…

UPDATE: Finally after 20 days of use, I have put my phone to charge. God bless, Micromax. Nothing like anything.

2013-09-05 11.40.16-1
The best long-life basic phone one could have, easily!!!
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